We see a huge interest in sustainable solutions. Today’s consumers expect brands to take responsibility and require progress.
At KnowledgeCotton Apparel we acknowledge the contemporary challenges and we provide some of the solutions.
Our business model is on the way to becoming circular.
Our goal for 2025 is to save the environment from 1.300.000 liters of chemicals, pesticides and fertilizers by producing garments from organic cotton and sustainable materials.
Our goal for 2025 is to have recycled more than 5.500.000 plastic bottles.
Our goal for 2025 is to save 4.300.000 liters of water by producing garments from organic cotton and sustainable materials.
Our goal for 2025 is to save the environment from 2.200.000 kg CO2 emissons by producing garments from organic cotton and sustainable materials.
The CarbonNeutral® certification applies to three key areas in the company’s operations:
The company – for example usage of heat, water, electricity as well as employees traveling and daily actions.
Delivery – all shipping of goods from suppliers to the company and from the company to customers.
Packaging – looking at the used packing materials and the recycled content and the distance it travels.
Working with certifications has always been a big part of our traceability and integrity strategy. To us, it is a matter of credibility. Having the right certificates shows that we are a company that is serious about sustainability and determined to make a difference.
Our certifications give the consumer reassurance that the product they buy in fact has been certified and inspected by a third party. This gives a guarantee for the raw fiber input, the production process, the chemicals used and the people involved is all done in the best possible way and that they meet the world leading standards for integrity and transparency.
All materials used are CSR approved and we have ensured that the materials and production sites meet the requirements of the certifications that KnowledgeCotton Apparel complies with.
A key feature is that all inventory can be returned and recycled once it is discarded.
Through extensive marketing and branding support in our own channels as well as in purchased media, we stimulate demand and awareness among selected target groups. We work consistently with our website and blog, newsletters, social media as well as through editorials, print ads and digital advertising such as Google ads.
High-profile point of sales material for various settings helps you to highlight the brand in store.
We create profiled events with a KnowledgeCotton Apparel crew on site to inspire and educate customers about our products and our brand values.
For every collection you will receive a comprehensive workbook detailing the entire product range and the design concepts that form the basis for each product segment.
Our experts are here to help you optimize your sales using up-to-date statistics and extensive knowledge of the different markets. Our Sales Optimizers keep track of the inventory status, sales and product flow and support the customer with tangible statistics and solutions based on the statistics.
– Global movement
– Make a difference
– Take action
This communication layer springs from our core story – sustainability. It tells about our constant search for knowledge and how it drives sustainable innovation at our company.
Motto: Gain Knowledge
Here we highlight people, friends and partners who share our vision and live in accordance with the values we believe in. Authentic people around the world who do the things they believe in to make a difference – to make the world a better place.
Motto: Live Knowledge
This is where we highlight our products, our sustainable clothing, to inspire people to make the sustainable choice. As a modern, conscious person you can take action and show the world what you stand for by your choice of clothing.
Motto: Express Knowledge
Our communication follows a consistent line where all parts support each other. Based on our core values, we create a visual idea, add a creative concept and present a product that embodies the message. The concept is consistent across all channels, from newsletters, website and social media to advertising, advertorials and in-store exposure. Each campaign is monitored and the outcome is used as input in the planning of future efforts.
In our visual concepts, we expose the products in action in real environments. We work with different levels of detail to match the story layer that the visual material should support. This profiling way of exposing products adds an attitude that is very well received by our fans and target groups.
With our newsletters we put out a story based on one of our story layers, backed by a visual concept. The newsletter is set up as a teaser that will attract visitors to the website blog.
We measure the open rate and the engagement rate and adjust future mailings based on the statistics.
On the start page, we highlight the story in a profiling way. This means the visitor is not confronted with products but with value-added content.
We monitor the visitor engagement and modify the site based on the statistics.
Stories are customized for social media and set up for different target group profiles. Engagement rate is carefully monitored, and content and target groups are adjusted based on the statistics. In social media we work very successfully with our different story layers, where we highlight products, convey knowledge and show collaborations with friends, ambassadors and co-labs.
People who look for sustainable fashion online and interact with our brand in various channels are followed up through our retargeting networks. Here we have a branding approach entirely.
Through close collaborations with friends, brand ambassadors, adventurers and photographers, our concepts are relayed in their own channels. This way our knowledge, attitude, and product concepts are conveyed to a constantly growing crowd of fans.
